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“They work with the customers' budgets and us to get them the best pricing available. We also like to offer our sales guys event tickets to take care of their customers -- things like fishing trips, NASCAR, Cubs and Bears tickets. Sorry, no Packers tickets!” he says and laughs. Other ways that MCA likes to reinforce to its customers just how important they are include customer appreciation days where hot |
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| lunches are served up along with games, raffles and big screen sport telecasts. “We also publish a quarterly newsletter, The Concrete Report, that focuses on |
providing our customers with the latest information about new products and processes that can help them save time and money on the job site. ‘The Report’ also encourages customers to | participate by taking a little quiz that offers prizes to the winner. And we introduce behind-the-scenes employees to customers in the newsletter. This makes us more like a part of their family and it strengthens our relationship with them.” |
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| Archived Newsletters - | January 2001,
April 2001, July
2001, October 2001, January 2002, April 2002, July 2002, October 2002, January 2003, April 2003, July 2003, October 2003, January 2004, April 2004 |